The West Is Coming to Byron Bay
Byron Bay is swapping bare feet for boots.
Just for one night.
On Saturday 3 October 2026, The Western Series arrives at Red Devils Football Club for an evening of bull riding, bronc riding, barrel racing, line dancing, Western fashion and food.
It is country culture with a distinctly Byron spirit.
Come for the spectacle, dress for the occasion and make a weekend of it.
A Northern Rivers rodeo story
A Northern Rivers rodeo story
Behind the event is J&J Rodeo, a family-owned Northern Rivers business founded by Jackson and Janaya Felton in 2016.
Their connection to rodeo runs deeper than the arena. Jackson is a second-generation bull rider who has represented Australia in the United States and Canada. Together, Jackson and Janaya run their cattle farm and rodeo business while raising their three boys in the Northern Rivers.
What began as J&J Riverview Cattle Co. has grown into a series of professional rodeos and country events across Australia’s eastern seaboard. The scale may have changed, but the heart of it remains close to home: creating exciting experiences that bring families, friends and communities together.
That is something we understand at Oceanstays. The best weekends are rarely only about where you go. They are about the people who come with you and the stories you carry home.
What to expect at The Western Series
The confirmed program includes:
Bull riding, bronc riding and barrel racing
An exclusive runway launch for the Western Series fashion range
Line dancing
Food vendors
A fully licensed bar
The Western Series is more than a traditional rodeo night. It brings rodeo action, country culture, fashion and entertainment together in one experience.
The event begins at 4:00 pm on Saturday 3 October 2026 at Red Devils Football Club on Bangalow Road, Byron Bay. Tickets are limited. Book through the official J&J Rodeo ticket page.
Event details can change, check the organiser's website before attending.
A Byron Bay weekend
The rodeo may be the reason you come, but Byron has a way of filling the rest of the weekend for you.
Start Saturday with coffee near the beach or browse the free Walk on the Wild Side Vintage Fair, running from 8:00 am to 3:00 pm at Byron Bay Wildlife Sanctuary.
For more gigs, markets and local happenings, check the live Byron Bay Events Guide before your stay. Then leave room for a swim at Belongil, a long lunch and a quiet hour by the pool before pulling on your boots.
Bayshore Bungalows
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Tennis Court
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Swimming Pool
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BBQ Area
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Rent a Bike
Make Bayshore Bungalows
your home for rodeo weekend.
Set among tropical gardens in Belongil, the one and two-bedroom bungalows offer space to settle in, with a shared pool, tennis court and BBQ area nearby.
Belongil Beach is a short walk away, while the rodeo and the heart of Byron are within easy reach.
Choose your bungalow below.
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Bayshore Bungalow 2
1 bedroom · 1 bathroom
A cosy loft-style bungalow for two, with a queen bed, high ceilings and a private patio.
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Bayshore Bungalow 3
1 bedroom · 1 bathroom
A light-filled queen loft with garden views and an easy indoor-outdoor feel.
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Bayshore Bungalow 4
1 bedroom · 1 bathroom
An airy loft retreat with relaxed living downstairs and a peaceful queen bedroom above.
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Bayshore Bungalow 5
2 bedrooms · 1 bathroom
A single-level family bungalow with one king bed, two single beds and plenty of room to unwind.
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Bayshore Bungalow 6
1 bedroom · 1 bathroom
A quiet loft-style escape for two, close to the shared pool, tennis court and BBQ area.
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Bayshore Bungalow 7
1 bedroom · 1 bathroom
A peaceful queen loft with a private patio and Belongil Beach just a short walk away.
A little something for rodeo weekend
Use the code GIDDYUP when booking directly with Oceanstays to access our Byron Bay rodeo-weekend accommodation offer.
Valid for stays from September 30 to 7 October 2026 at participating properties.
New direct bookings only. Subject to availability and standard booking terms.
10% OFF
Promo code:
GIDDYUP